With the dust settling from last weeks Microsoft (MSFT) press conference, it's time to look back on the Surface Studio with clear eyes. To call the Surface Studio an "iMac clone", is not only stupendously inaccurate but misses the mark who this product is intended for. The Surface Studio is aimed at business professionals such as architects, creative designers, magazine editors etc... Where the iMac has long been used by creative professionals it is also has low end options that are perfect for everyday users browsing the web. The Surface Studio starting at $3000 dollars is not the machine you want to buy to browse Facebook. It's for those who want to "Do More" with their products and get the most out of them.
It's easy and lazy to compare the two. They're both all in one computing machines, the display is the prominent feature, use a stand and have the brushed aluminum look. Apple (AAPL) may have popularized the all in one but Microsoft is taking it to a new level. Targeting the creative professionals is a bold move from Microsoft. Aligning with their strategy of devices that "Do more"